My recent work
FROM DESIGNER TO CREATIVE DIRECTOR
Teaching with design
My big-picture approach to design and art direction has always stood out amongst other creatives. It allows me to take ownership of projects from concept to execution, and offer ideas on brand strategies to support across channels.
In my 10+ years working in media, agency and in-house roles I’ve been asked many times if I can clone myself. And I can’t – but I’ve learned I can be efficient – creating templates and toolkits and I can turn my attention towards creative leadership.
I can teach others my creative problem solving skills. Using my hands-on experience working with photography, videography, event teams and graphic design I can mentor and motivate other creatives.
By building an environment of collaboration and growth, my team can manage multiple projects simultaneously – generating dynamic content to strategically meet business objectives.
Ask me about: how many generations of teachers are in my family
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Ask me about: how many generations of teachers are in my family 〰️
See a campaign to celebrate South Fork Wind. I directed the creation of an event experience, OOH and programmatic ads, and a website.
MULTI-CHANNEL MARKETING CAMPAIGNS
A cohesive,
strategic experience
I’m focused on developing multi-channel campaigns completed by multiple creatives. I work closely with marketing leaders to develop objectives and a data driven approach. Then pair that with business goals as I host stakeholder workshops and pitch ideas.
A strong creative brief can drive a successful project. It puts forward a simple, agreed-upon strategy is the beginning of taking the idea and evolving in into a multi-channel brand experience that is consistent across all touchpoints: events, print and display ads, website, social media, etc.
The brief also serves as a document to organize and energize the team, leaving every space for creative input and encouraging copy and design to come together and bring the concept to life. It sets for rules for where to stay consistent with visual and messaging details to allow simultaneous work by in-house and external resources.
Ask me about: my strategies for hosting concept creation workshops with creatives and project stakeholders
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Ask me about: my strategies for hosting concept creation workshops with creatives and project stakeholders 〰️
To help communicate better internally about EDI, I planned a project and created branded identities for the Employee resource groups.
As an in-house art director, there are many opportunities to turn my branding experience internally. It’s important that internal branding is dynamic and engaging too, so that employees want to be a part of the brand. I’ve taken on projects from events and meetings, to merch, to office artwork, to graphics for employee groups.
Any branding projects is an opportunity to teach about the brand by explaining the strategy behind the ideas I bring to the table, what possible creative products could look like, and facilitating an easy and effective decision making process.
I also motivate others to embrace the brand by making it easy to use – creating templates and toolkits, on-brand photo and video libraries, and tools for colleagues to publish brand content to their own social media.
INTERNAL BRANDING
Be a brand all employees want to use
Ask me about: the branded artwork catalogue for interior design I created
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Ask me about: the branded artwork catalogue for interior design I created 〰️
A campaign to enhance brand visibility and engagement. I planned 12 films using a library of existing photos and video footage with a production house, as well as the in-house creation of additional assets for the campaign.
BRAND MANAGEMENT
More than
managing a team
When leading creatives, I work to create a space where the whole team can participate in growing the brand as we cultivate skills and find new tools together. I create this collaborative space by hosting critiques and inspiration sessions. I lead by example, showing how we can balance our creative desires with the needs of the brand and business.
As a brand leader I’m responsible for enhancing and protecting brand’s reputation. I feel it’s important to tailor content to different audiences, but just as important to have consistency across channels and products.
I have a lot of experience navigating a global brand, both from the global and regional team perspectives. I’ve developed and maintained global brand guidelines. I enjoy the balance of keeping consistent to the visual brand language and tone of voice, but finding space for the nuances that make an impact on the audience in that part of the world.